Tourism marketing for cities and towns : using branding and events to attract tourists

By: Bonita M. KolbPublication details: Massachussettes : Elsevier, c2006, Description: xiii, 310 p. : ill. ; 23 cmISBN: 9780750679459; 075067945XSubject(s): 1. City promotion. 2. Tourism -- MarketingDDC classification: 659.2930776 KOL

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College Library	Villa College Library	659.2930776 KOL (Browse shelf(Opens below))	Available		4866

Total holds: 0

Contents:
1. Tourism in cities and towns
2. Marketing theory and the external environment
3. Tourism product analysis
4. Strategic analysis
5. Segmenting and targeting potentials tourists
6. Tourist purchase behavior
7. Tourism research
8. Packaging the tourism product
9. Branding tourism destinations
10. Advertising and public relations
11. Sales incentives, direct marketing, and website development
12. Trade promotion, budgeting, and collaboration
Includes bibliographical references and index.

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