Competitive advantage : creating and sustaining superior performance

By: Michael E. PorterPublication details: New York : The Free Press, c1985, Description: xviii, 557 p. : ill. ; 25 cmISBN: 0029250900Subject(s): 1. Performance. 2. Competition. 3. Industrial managementDDC classification: 658 POR

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College Library	Villa College Library	658 POR (Browse shelf(Opens below))	Available		4967

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Contents:
1. Competitive strategy: the core concepts

Principles of competitive advantage
2. The value chain and competitive advantage
3. Cost advantage
4. Differentiation
5. Technology and competitive advantage
6. Competitor selection

Competitive scope within an industry
7. Industry segmentation and competitive advantage
8. Substitution

Corporate strategy and competitive advantage
9. Interrelationships among business units
10. Horizontal strategy
11. Achieving interrelationships
12. Complementary products and competitive advantage

Implications for offensive and defensive competitive strategy
13. Industry scenarios and competitive strategy under uncertainty
14. Defensive strategy
15. Attacking an industry leader.
Includes bibliographical references and index.

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