Consumer behavior
Publication details: New Jersey : Prentice-Hall, c1978, Edition: 6th edDescription: xv, 672 p. : ill. ; 25 cmISBN: 013719501XSubject(s): 1. Consumer behavior. 2. Motivation research (Marketing)DDC classification: 658.8324 SCH| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
|
Villa College Library | Villa College Library | 658.8324 SCH (Browse shelf(Opens below)) | Available | 4969 |
Browsing Villa College Library shelves Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.83 SHA Quantitative researchge aiymathee foiy / | 658.8302854678 FOR Internet marketing intellgence : research tools, techniques and resources / | 658.8324 SCH Consumer behavior | 658.8324 SCH Consumer behavior | 658.834 LOU Consumer behavior : concepts and applications / | 658.834 LOU Consumer behavior : concepts and applications / | 658.8342 IMB Motivational marketing : how to effectively motivate your prospects to buy now, buy more, and tell their friends too! |
Contents:
Part I. Introduction.
1. Introduction: Diversity in the Marketplace.
2. Consumer Research.
3. Market Segmentation.
Part II. The Consumer as an Individual.
4. Consumer Motivations.
5. Personality and Consumer Behavior.
6. Consumer Perception.
7. Consumer Learning.
8. Consumer Attitude Formation and Change.
9. Communication and Consumer Behavior.
Part III. Consumers in Their Social and Cultural Settings.
10. Reference Groups and Family Influences.
11. Social Class and Consumer Behavior.
12. The Influence of Culture on Consumer Behavior.
13. Subcultures and Consumer Behavior.
14. Cross-Cultural Consumer Behavior: An International Perspective.
Part IV. The Consumer's Decision Making Process.
15. Consumer Influence and the Diffusion of Innovations.
16. Consumer Decision Making.
Includes bibliographical references and index.
Click on an image to view it in the image viewer
There are no comments on this title.