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The ultralight startup : launching a business without clout or capital
Publication details: New York : Portfolio ; Penguin, c2012. Description: viii, 230 p. ; 22 cmISBN: 9781591844860Subject(s): 1. New Business enterprises. 2. New Business enterprises -- Finance. 3. EntrepreneurshipDDC classification: 658.11 BAP| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Lending
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Villa College Library | Villa College Library | 658.11 BAP (Browse shelf(Opens below)) | Available | 5104 |
Total holds: 0
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| 658.1 WHI Cross-border mergers and acquisitions / | 658.1 WHI Cross-border mergers and acquisitions / | 658.1 WHI Cross-border mergers and acquisitions / | 658.11 BAP The ultralight startup | 658.11 BMO BMOM5203 Organisational and business management | 658.11 COU Entrepreneurship in action | 658.11 HBR HBR's 10 must reads on entrepreneurship and startups / |
Contents:
Contents
Introduction
The Book I Wish I Had Had When
I Became an Entrepreneur 1
1 It All Starts with an Idea 7
2 How to Launch Faster Than You Ever Imagined 22
3 Testing Your Product in the Real World 41
4 Getting Organized 63
5 You Can't Go It Alone 79
6 Attracting Customers 101
7 Growing Your Startup 122
8 How to Make Money 133
9 Make Your Startup Famous 152
10 From $1,000 to $1,000,000 170
11 How Not to Die 196
A Farewell 204
Appendix
A Year in the Life of a Startup 205
Acknowledgments 219
Index 221
Includes index
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