It's not what you sell, it's what you stand for : why every extraordinary business is driven by purpose
Publication details: New York : Portfolio ; Penguin, 2011. Description: xviii, 315 p. : ill. ; 22 cmISBN: 9781591844471Subject(s): 1. Success in business. 2. Strategic planning. 3. Brand name productsDDC classification: 658.4012 SPE| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Dhivehi Lending
|
Villa College QI Campus | Villa College Library | 658.4012 SPE (Browse shelf(Opens below)) | In transit from Villa College QI Campus to Villa College Library since 07/13/2021 | 5109 |
Contents:
Pt. I Purpose Principles
1.What Is a Purpose and Why Should You Want One?
2.Discovering Your Purpose
3.Articulating Your Purpose
Pt. II Building an Organization That Makes a Difference
4.Find the Thrill!
5.Have the Will!
6.Ignite the Passion!
Pt. III Becoming a Leader of Great Purpose
7.Stewards of Purpose
8.Purpose-Based Leadership Principles
Pt. IV Bringing Your Purpose to Life in the Marketplace
9.Fulfilling the Promise of the Purpose
Corporations
10.Southwest Airlines: How Purpose Can Take You Higher
11.Wal-Mart: How Purpose Can Make You Better
12.BMW: How Purpose Can Accelerate Your Momentum
13.Norwegian Cruise Line: How Purpose Can Set You Free from the Sea of Sameness
Membership Organizations
14.AARP: How Purpose Can Move You from Discounts to What Counts
Nonprofit Organizations
Pt 15.American Red Cross: How Purpose Can Create Common Ground on Higher Ground
16.American Legacy Foundation: How Purpose Is Activated Through Insight
Higher Education
17.American Council on Education: How Purpose Can Create a Grassroots Movement
18.Texas A&M: How Purpose Can Explain the Unexplainable
Sports Organizations
19.PGA Tour: How Purpose Can Tee You Up to Be Exceptional
Summary
20.Key Principles from the Book.
Includes bibliographical references and index
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