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Advertising as communication / Gillian Dyer
Material type:
TextPublication details: London : Routledge, c1982. Description: xiv, 230 p. : ill. ; 23 cmISBN: 0415027810DDC classification: 659.1 DYE
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
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Villa College Library | Villa College Library | 659.1 DYE (Browse shelf(Opens below)) | Available | 5486 | ||
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English Lending
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Villa College Library | Villa College Library | 659.1 DYE (Browse shelf(Opens below)) | Available | 5487 | ||
|
English Lending
|
Villa College Library | Villa College Library | 659.1 DYE (Browse shelf(Opens below)) | Available | 5488 | ||
|
English Lending
|
Villa College Library | Villa College Library | 659.1 DYE (Browse shelf(Opens below)) | Available | 5489 | ||
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English Lending
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Villa College Library | Villa College Library | 659.1 DYE (Browse shelf(Opens below)) | Available | 5490 | ||
English Reference
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Villa College Library | Villa College Library | 659.1 DYE (Browse shelf(Opens below)) | Available | 5694 |
Total holds: 0
Ch. 1. The origins and development of advertising
Ch. 2. The new advertising
Ch. 3. The new media
Ch. 4. The effects of advertising
Ch. 5. What do advertisements mean?
Ch. 6. Semiotics and ideology
Ch. 7. The language of advertising
Ch. 8. The rhetoric of advertising.
Includes bibliographical references and index
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