Marketing / Paul Baines and Chris Fill

By: Baines, Paul | Fill, ChrisPublication details: Oxford : Oxford University Press, c2014. Edition: 3rd edDescription: xxviii, 737 p. : col. ill. ; 27 , 30 cmISBN: 9780199659531Subject(s): 1. Marketing | 2. Marketing -- Textbooks | 3.Marketing -- Case studies | 4. Marketing -- Management -- Textbooks | 5. Marketing -- Management -- Case studiesDDC classification: 658.8 BAI

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Item type	Current library	Home library	Call number	Status	Barcode
English Lending	Villa College Fuah Mulah Campus	Villa College Library	658.8 BAI (Browse shelf(Opens below))	Available	7695
English Lending	Villa College Library	Villa College Library	658.8 BAI (Browse shelf(Opens below))	Available	7696
English Lending	Villa College Naifaru Campus	Villa College Library	658.8 BAI (Browse shelf(Opens below))	Available	7697
English Lending	Villa College Library	Villa College Library	658.8 BAI (Browse shelf(Opens below))	Available	7698
English Lending	Villa College Hithadhoo Campus	Villa College Library	658.8 BAI (Browse shelf(Opens below))	Available	7699
English Lending	Villa College Naifaru Campus	Villa College Library	658.8 BAI (Browse shelf(Opens below))	Available	7700
English Lending	Villa College Naifaru Campus	Villa College Library	658.8 BAI (Browse shelf(Opens below))	Available	7701
English Lending	Villa College Hithadhoo Campus	Villa College Library	658.8 BAI (Browse shelf(Opens below))	Available	7702
English Lending	Villa College Library	Villa College Library	658.8 BAI (Browse shelf(Opens below))	Available	7703
English Lending	Villa College Library	Villa College Library	658.8 BAI (Browse shelf(Opens below))	Available	7704
English Lending	Villa College Library	Villa College Library	658.8 BAI (Browse shelf(Opens below))	Available	7705
English Lending	Villa College Library	Villa College Library	658.8 BAI (Browse shelf(Opens below))	Available	7706
English Reference	Villa College Library	Villa College Library	658.8 BAI (Browse shelf(Opens below))	Available	7642

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Part One: Marketing Fundamentals
1. Marketing Principles and Society
2. Consumer Buying Behaviour
3. Marketing Research and Customer Insight

Part Two: Principles of Marketing Management
4. Marketing Environment
5. Marketing Strategy
6. Market Segmentation and Positioning
7. International Market Development

Part Three: The Marketing Mix
8. Innovation and New Product Development
9. Price Decisions
10. An Introduction to Marketing Communications
11. Managing the communications mix
12. Marketing channels and Retailing

Part Four: Principles of Relational Marketing
13. Branding Decisions
14. Managing Relationships and Customer Experiences
15. Business-to-Business Marketing
16. Not-for-Profit Marketing

Part Five: Critique and Change in Marketing Practice
17. Digital and Social Media Marketing
18. Marketing Sustainability and Ethics
19. Critical and postmodern Perspectives on Marketing

Includes index

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