An integrated approach to business studies
Publication details: Essex : Longman, 1996. Edition: 3rd edDescription: iv, 598 p. : ill. ; 25 cmISBN: 0582277922Subject(s): 1. Business. Industrial management. 2. Business -- Problems, exercises, etc. 3. Industrial management -- Problems, exercises, etc. 4. Business -- Study and teaching (Higher). 5. Industrial management -- Study and Teaching (Higher)DDC classification: 658 JEW| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
|
Villa College Library | Villa College Library | 658 JEW (Browse shelf(Opens below)) | Available | 7830 |
Browsing Villa College Library shelves Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658 HIT Management | 658 HIT Management | 658 JEW An integrated approach to business studies | 658 JEW An integrated approach to business studies | 658 JON Essentials of contemporary management / | 658 JON Essentials of contemporary management / | 658 JON Essentials of contemporary management / |
Contents:
Part 1 Business in its environment:
1. Setting up in business
2. Introduction to management
3. Planning and control
4. Business organisations in the private sector
5. The size and growth of business enterprises
6. Business and the external environment
7. Business and the law
8. Micro-economics
9. Business and economic policy
10. Macro-economic principles
11. The international environment of business
12. The European Union
13. The impact of business on the external environment
Part 2 Quantitative methods:
14. The collection and presentation of data
15. Forecasting and time series analysis
16. Probability and probability distributions
17. Decision trees
Part 3 Marketing:
18. Introduction to marketing
19. Marketing research
20. Consumer behavior
21. Products and product mix
22. Promotion
23. Pricing policies
24. Channels of distribution
25. International marketing
26. The marketing plan
Part 4 Accounting and finance:
27. The balance sheet and profit and loss account
28. Working capital
29. Cash statements
30. Ratio analysis
31. Sources of finance
32. Investment appraisal
33. Cost accounting
34. Break-even analysis
35. Budgets
Part 5 Production:
36. Production and operations management
37. Stock control
38. Approaches to quality
39. Critical path analysis
Part 6 People in organisations
40. Management theory
41. Organizational structures
42. Leadership and motivation
43. Personnel management
44. Remuneration
45. Industrial relations
46. Communication
47. Organizational culture
Part 7 Study skills
48. Preparing for the examination
49. Project work in business studies
Includes bibliographical references and index.
There are no comments on this title.