Marketing in travel and tourism

Contents:
Pt. 1. The Meaning of Marketing in Travel and Tourism
Ch. 1. Introducing travel and tourism
Ch. 2. Introducing marketing: the systematic thought process
Ch. 3. The special characteristics of travel and tourism marketing
Ch. 4. The dynamic business environment: factors influencing demand for tourism
Pt. 2. Understanding the Consumer and the Marketing Mix in Travel and Tourism
Ch. 5. Understanding the consumer: tourism motivations and buyer behaviour
Ch. 6. Market segmentation for travel and tourism markets
Ch. 7. Product formulation in travel and tourism
Ch. 8. The evolving marketing mix for tourism services
Pt. 3. Planning for Marketing Strategy and Short-term Operational Objectives and Compaigns
Ch. 9. Marketing research in travel and tourism
Ch. 10. Planning marketing strategy
Ch. 11. Marketing planning: the process
Ch. 12. Planning marketing campaigns: budgeting and evaluating marketing performance
Pt. 4. Communicating with and Influencing Consumers
Ch. 13. The growth and role of information and communications technology and the rise of the dominant consumer
Ch. 14. E-marketing: the effective use of ICT
Ch. 15. Distribution channels in travel and tourism: creating access
Ch. 16. Integrating the promotional and communications mix
Ch. 17. Brochures, print and other non-electronic information
Pt. 5. Applying Marketing in the Main Sectors of Travel and Tourism
Ch. 18. Marketing tourism destinations
Ch. 19. Marketing accommodation
Ch. 20. Marketing passenger transport
Ch. 21. Marketing visitor attractions
Ch. 22. Marketing inclusive tours and product packages
Pt. 6. Case Studies of Marketing Practice in Travel and Tourism
Case 1. Tourism New Zealand
Case 2. YOTEL
Case 3. Agra - Indian World Heritage Site
Case 4. Travelodge
Case 5. Alistair Sawday Guides
Epilogue: Prospects for travel and tourism marketing.

Includes bibliographical references and index