Make marketing work for you : boost your profits with proven marketing techniques / Phil Stone

By: Stone, PhilPublication details: New Delhi : Leads Press, c2001. Description: 123 p. : ill. ; 22 cmISBN: 8180563693Subject(s): Small business -- MarketingDDC classification: 658.8 STO

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College QI Campus	Villa College Library	658.8 STO (Browse shelf(Opens below))	In transit from Villa College QI Campus to Villa College Library since 03/16/2023		7250

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Contents:
1. The concept of marketing
2. The importance of competitive advantage
3. Using marketing research and analysis methods
4. Understanding marketing planning tools
5. Introducing the marketing mix
6. Marketing the right products
7. Setting the right price
8. Using the correct forms of promotion
9. Being in the right place
10. Pulling it all together

Includes bibliographical references and index.

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