International tourism management

By: A. K. BhatiaPublication details: New Delhi : Sterling, c2001. Edition: rev. edDescription: xviii, 539 p. : ill. ; 21 cmISBN: 9788120724129Subject(s): 1. TourismDDC classification: 338.4791 BHA

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College Library	Villa College Library	338.4791 BHA (Browse shelf(Opens below))	Available		7255

Total holds: 0

Contents:
1. Historical development
2. Travel motivations
3. Nature and components of tourism industry
4. Travel and tourism statistics
5. The role of the state in tourism
6. Marketing concepts and strategies in tourism
7. Marketing communication
8. Travel retailing
9. Business tourism
10. Travel industry fairs
11. Information technology in tourism
12. International tourism organizations

Includes bibliographical references and index.

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