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Edexcel AS business studies (unit 1) : economics and business : developing new business ideas -- student unit guide / Brian Ellis

By: Brian EllisPublication details: Oxford: Phillip Allan Updates, c2011. Edition: new edDescription: 69 p. : col. ill. ; 25 cm. PCISBN: 9781444147940DDC classification: 650 ELL
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Contents
Getting the most from this book
About thisbook

Content Guidance
Characteristics of successful entreprenerurs
Identifying a business opportunity
Evaluating a business opportunity
Economic considerations
Financing the new business idea
Measuring the potential success of a business idea
Putting a business idea into practice

Questions and Answers
The Exam
Exam format
Tackling multiple-choice questions
Tackling structured data-response questions
Command words
Sample structured multiple-choice questions
Structured date-response questions
Knowledge check answers
Includes index

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