Consumer behavior : building marketing strategy
Publication details: Boston ; McGraw-Hill, c1998 Edition: 7th edDescription: xxv, 760 p. : col. ill. ; 26 cmISBN: 0256218951Subject(s): 1. Consumer behavior -- United States. 2. Market surveys -- United States. 3. Consumer behavior -- United States -- Case studiesDDC classification: 658.83420973 HAW| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Lending
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Villa College QI Campus | Villa College Library | 658.83420973 HAW (Browse shelf(Opens below)) | In transit from Villa College QI Campus to Villa College Library since 02/27/2023 | 7916 |
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| 658.8342 SCH Consumer behavior | 658.8342 SCH Consumer behavior | 658.8342 SOL Consumer behavior | 658.83420973 HAW Consumer behavior | 658.84 AWA Electronic commerce | 658.84 BOW Strategic marketing channel management | 658.84 CAT International marketing |
Contents:
Part I: Introduction
1. Consumer Behavior and Marketing Strategy
Part II: External Influences
2. Cross-Cultural Variations in Consumer Behavior
3. The Changing American Society: Values and gender roles
4. The Changing American Society: Demographics and Social Stratification
5. The Changing American Society: Subcultures
6. The American Society: Families and Households
7. Group Influences on Consumer Behavior
8. Group communications and the diffusion of innovations
Part II Cases: Cases 2-1 through 2-10
Part III: Internal Influences
9. Perception
10. Learning, Memory, and Product Positioning
11. Motivation, Personality, and Emotion
12. Attitudes and Influencing Attitudes
13. Self-Concept and Lifestyle
Part III Cases: Cases 3-1 through 3-9
Part IV: Consumer Decision Process
14. Situational Influences
15. Consumer Decision Process and Problem Recognition
16. Information Search
17. Alternative Evaluation and Selection
18. Outlet Selection and Purchase
19. Postpurchase Processes, Customer Satisfaction, and Customer Commitment
Part IV Cases: Cases 4-1 through 4-8
Part V: Organizations as Consumers
20. Organizational Buyer Behavior
Part V Cases: Cases 5-1 through 5-3
Part VI: Consumer Behavior and Marketing Regulation
21. Marketing Regulation and Consumer Behavior
Part VI Cases: Cases 6-1 through 6-3
Appendix A: Consumer Behavior Research Methods
Appendix B: Consumer Behavior Audit.
Includes bibliographical references and index
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