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Heavy hitter sales wisdom : proven sales warfare strategies, secrets of persuasion, and common-sense tips for success

By: Steve W. MartinPublication details: New Jersey; John Wiley & Sons, c2006. Description: ix, 262 p. : ill. ; 24 cmISBN: 9780470052310; 0470052317 Subject(s): 1. Selling. 2. Business communication. 3. Success in businessDDC classification: 658.85 MAR

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College Library	Villa College Library	658.85 MAR (Browse shelf(Opens below))	Available		8881

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CONTENTS
Introduction strategy, persuasion, and common sense the three parts of sales wisdom 1
PART ONE
Sales warfare strategies
Chapter 1
The grand strategy of war
Chapter 2
Battlefields tactics
Chapter 3
The five steps of victory
PART TWO
Secrets of persuasion
Chapter 4
Real persuasion
Chapter 5
Meeting of the minds
PART THREE
Common sense tips
Common sense selling
Chapter 7
The life of salesperson

Includes bibliographical references and index.

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