Marketing management and strategy

By: Peter DoylePublication details: Harlow, England ; New York : c2002. Edition: 3rd edDescription: xviii, 446 p. : ill. ; 25 cmISBN: 9780273651505Subject(s): Strategic planning. Marketing. Marketing -- ManagementDDC classification: 658.8 DOY

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College Library	Villa College Library	658.8 DOY (Browse shelf(Opens below))	Available		8988

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1. Management: objective and tasks
2. The customer-led business
3. Segmentation, positioning and the marketing mix
4. Strategic market planning
5. Market dynamics and competitive strategy
6. Building successful brands
7. Innovation and new product development
8. Pricing policy: delivering value
9. Communications strategy
10. Managing personal selling
11. Managing marketing channels
12. Marketing in service businesses
13. Turnaround management
14. Marketing in the twenty-first century.

Includes bibliographical references (p. [421]-427) and indexes.

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