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ANZ supplement / : to accompany Advertising and promotion. : an integrated marketing communications perspective George E. Belch & Michael A. Belch
Publication details: Sydney : McGraw-Hill, c2004. Edition: 2nd edDescription: vii, 59. p. : ill. ; 28 cmISBN: 9780074713785Subject(s): 1. Advertising laws - Australia. 2. Advertising laws - New ZealandDDC classification: 343.94082 BEL| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Lending
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Villa College QI Campus | Villa College Library | 343.94082 BEL (Browse shelf(Opens below)) | Available | 9949 |
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Chapter 21 regulation of advertising and promotion
Chapter 22 evaluating the social, ethical and economic aspects of advertising and promotion
Designed to complement the integrated marketing communications approach to advertising and promotion presented in the main text (6th ed.).
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