International Business / The New Realities / S. Tamer Cavusgil, Gary Knight and John R. Riesenberger
Publication details: Harlow: Pearson, [2017]. Edition: 4th edDescription: 544 p. : col. ill. ; 27cmISBN: 1292152834; 9781292152837 Subject(s): 1. International business enterprises | 2. International tradeDDC classification: 658.049 CAV| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
|
Villa College Library | Villa College Library | 658.049 CAV (Browse shelf(Opens below)) | Available | 10937 | ||
English Reference
|
Villa College QI Campus | Villa College Library | 658.049 CAV (Browse shelf(Opens below)) | Available | 10936 |
Browsing Villa College Library shelves Close shelf browser (Hides shelf browser)
|
No cover image available |
|
|
|
|
|
||
| 658.049 ASW International business | 658.049 BBS BBSB4103 Cross-culture management | 658.049 CAV International Business / | 658.049 CAV International Business / | 658.049 CHE International business | 658.049 HIL Global business today / | 658.049 HIL International business : competing in the global marketplace / |
Part 1 Foundation Concepts
1. Introduction What is International Business?
2. Globalization of Markets and the Internationalization of the Firm.
Part 2 The Environment of International Business
3. The Cultural Environment of International Business
4. Ethics, Corporate Social Responsibility, Sustainability, and Governance
5. Theories of International Trade and Investment
6. Political and Legal Systems in National Environments
7. Government Intervention and Regional Economic Integration
8. Understand Emerging Markets
9. The International Monetary and Financial Environment
10. Financial Management and Accounting in the Global Firm
Part 3 Strategy and Opportunity Assessment
11. Strategy and Organization in the International Firm
12. Global Market Opportunity Assessment
Part 4 Entering and Working in International Markets
13. Exporting and Global Sourcing
14. Foreign Direct Investment and Collaborative Ventures
15. Licensing, Franchising, and Other Contractual Strategies
Part 5 Functional Area Excellence
16. Marketing in the Global Firm
17. Human Resource Management in the Global Firm
Click on an image to view it in the image viewer
There are no comments on this title.