Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim and Renee Mauborgne
Publication details: Boston : Harvard Business Review, c2015. Description: xxviii, 287 p. : ill. ; 25 cmISBN: 9781625274496Subject(s): New products | Market segmentationDDC classification: 658.802 KIM| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Lending
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Villa College Library | Villa College Library | 658.802 KIM (Browse shelf(Opens below)) | Available | 18235 | ||
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English Lending
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Villa College Library | Villa College Library | 658.802 KIM (Browse shelf(Opens below)) | Available | 11038 |
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Help! My Ocean Is Turning Red
Preface to the Original Edition
Acknowledgments
Part 1 Blue Ocean Strategy
1 Creating Blue Oceans 3
2 Analytical Tools and Frameworks
Part 2 Formulating Blue Ocean Strategy
3 Reconstruct Market Boundaries
4 Focus on the Big Picture, Not the Numbers
5 Reach Beyond Existing Demand
6 Get the Strategic Sequence Right
Part 3 Executing Blue Ocean Strategy
7 Overcome Key Organizational Hurdles
8 Build Execution into Strategy
9 Align Value, Profit, and People Propositions
10 Renew Blue Oceans
11 Avoid Red Ocean Traps
Includes bibliographical references and index
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