CIM coursebook / : marketing for stakeholders

By: David R Harris, Neil Botten and Julia McCollSeries: Series: The official CIM coursebookPublication details: Amsterdam : Elsevier, c2008. Edition: 1st edDescription: vi, 234 p. : ill. ; 28cmISBN: 9780750689663Subject(s): DDC classification: 658.812 HAR

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College QI Campus	Villa College Library	658.812 HAR (Browse shelf(Opens below))	Available		11675

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Previous	658.812 FEI Cases in call center management	658.812 FIN Call center success	658.812 GOD Relationship marketing	658.812 HAR CIM coursebook /	658.812 HIL Handbook of customer satisfaction	658.812 KAP Bag the elephant	658.812 KAT How to turn customer service into customer sales	Next

Contents
Unit-1 the importance of stakeholders
Unit-2 stakeholder relationship marketing
Unit-3 using the marketing mix
Unit-4 communicating with stakeholders
Unit-5 stakeholder marketing- review
Bibliography
index

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