Predictive business analytics : forward-looking capabilities to improve business performance / Lawrence S. Maisel and Gary Cokins

By: Maisel, Lawrence S | Cokins, Gary CokinsPublication details: Hoboken : John Wiley and Sons, c2014. Description: xx, 252 p. : ill. ; 24 cmISBN: 9781118175569Subject(s): Business Intelligence | Decision making---Statistiacl methodDDC classification: 658.4013 MAI

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College Library	Villa College Library	658.4013 MAI (Browse shelf(Opens below))	Available		12673

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CONTENT

Part One "Why"
Chapter 1 Why Analytics Will Be the Next Competitive Edge
Chapter 2 The Predictive Business Analytics Model

Part Two Principles and Practices
Chapter 4 Developing a Predictive Business Analytics Function
Chapter 5 Deploying the Predictive Business Analytics Function

Part Three Case Studies
Chapter 6 MetLife Case Study in Predictive Business Analytics
Chapter 7 Predictive Performance Analytics in the Biopharmaceutical Industry

Part Four Integrating Business Methods and Techniques
Chapter 8 Why Do Companies Fail (Because of Irrational Decisions)?
Chapter 9 Integration of Business intelligence, Business Analytics, and Enterprise performance Management
Chapter 10 Predictive Accounting and Marginal Expense Analytics
Chapter 11 Driver-Based Budget and Rolling Forecasts

Part Five Trends and Organizational Challenges
Chapter 12 CFO Trends
Chapter 13 Organizational Challenges

Includes index.

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