The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business / David Meerman Scott

By: Scott, David MeermanPublication details: Hoboken : Wiley, c2016. Description: xi, 292 p. ; 23 cmISBN: 9781119272427 ; 9781119272434 ; 9781119272441 Subject(s): Selling | Big data | Customer services | Internet marketingDDC classification: 658.8 SCO

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Item type	Current library	Home library	Call number	Status	Barcode
English Lending	Villa College Kulhudhufushi Campus	Villa College Library	658.8 SCO (Browse shelf(Opens below))	Available	13092
English Lending	Villa College Naifaru Campus	Villa College Library	658.8 SCO (Browse shelf(Opens below))	Available	13091
English Lending	Villa College Library	Villa College Library	658.8 SCO (Browse shelf(Opens below))	Available	13090
English Lending	Villa College Mahibadhoo Campus	Villa College Library	658.8 SCO (Browse shelf(Opens below))	Available	13084
English Lending	Villa College Naifaru Campus	Villa College Library	658.8 SCO (Browse shelf(Opens below))	Available	13085
English Lending	Villa College L.Gan Campus	Villa College Library	658.8 SCO (Browse shelf(Opens below))	Available	13082
English Lending	Villa College L.Gan Campus	Villa College Library	658.8 SCO (Browse shelf(Opens below))	Available	13083
English Lending	Villa College Library	Villa College Library	658.8 SCO (Browse shelf(Opens below))	Available	13093
English Lending	Villa College Library	Villa College Library	658.8 SCO (Browse shelf(Opens below))	Available	13089
English Lending	Villa College Library	Villa College Library	658.8 SCO (Browse shelf(Opens below))	Available	13088

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Content includes:

Introduction
1 The Old World of Sales and Service
2 The New Rules of Sales and Service
3 Your Story
4 Integrating Marketing and Sales with Buyer Personas
5 The Sales Cycle Is Now the Buying Cycle
6 Agile, Real-Time Social Sales
7 The New Service Imperative
8 Agile, Real-Time Social Service
9 The Social You
10 Your Social Company

Includes index.

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