China catalyst : powering global growth by reaching the fastest growing consumer market in the world / David M. Holloman

By: Holloman, David MPublication details: Hoboken : John Wiley and Sons, c2013. Description: xiv, 176 p. : ill. ; 24 cmISBN: 9781118411292; 9781118661277; 9781118417706Subject(s): China -- Commerce | China -- Foreign economic relations | Economic development -- China | International business enterprises -- China | Investments, Foreign -- ChinaDDC classification: 382.0951 HOL

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English Lending	Villa College Library	Villa College Library	382.0951 HOL (Browse shelf(Opens below))	Available	13627
English Lending	Villa College Naifaru Campus	Villa College Library	382.0951 HOL (Browse shelf(Opens below))	Available	13626
English Lending	Villa College Library	Villa College Library	382.0951 HOL (Browse shelf(Opens below))	Available	13624
English Lending	Villa College L.Gan Campus	Villa College Library	382.0951 HOL (Browse shelf(Opens below))	Available	13633
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English Lending	Villa College Villingili Learning Center	Villa College Library	382.0951 HOL (Browse shelf(Opens below))	Available	13630
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English Lending	Villa College Naifaru Campus	Villa College Library	382.0951 HOL (Browse shelf(Opens below))	Available	13628
English Lending	Villa College Mahibadhoo Campus	Villa College Library	382.0951 HOL (Browse shelf(Opens below))	Available	13341
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PART I The New Phase of Global Growth
CHAPTER 1 Into the Light: China's First Economic Miracle
CHAPTER 2 Economic Transition
CHAPTER 3 Catalysts for Consumption.

PART II Markets, Channels, and Capabilities
CHAPTER 4 One Country, Many Markets
CHAPTER 5 Channels to a Growing Market
CHAPTER 6 Guan Xi Goes Online
CHAPTER 7 Distribution Issues and Trends
CHAPTER 8 Hefei: Home of the World's Next-Generation Consumer

PART III Forging Ahead;
CHAPTER 9 Go Deep: The Emerging Go-to-Market Retail Model
CHAPTER 10 The New Export Machine.
CHAPTER 11 The Path Forward

Includes bibliographical references and index.

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