Customer in the boardroom? : crafting customer-based business strategy / Rama Bijapurkar

By: Bijapurkar, RamaMaterial type: Text

TextPublication details: Delhi : Sage, c2012 Description: 232 p. : ill. ; 24 cmISBN: 9789351509370Subject(s): Strategic planning | Customer relations--Management | Strategic planning--ManagementDDC classification: 658.4012 BIJ

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College QI Campus	Villa College Library	658.4012 BIJ (Browse shelf(Opens below))	Available		14523

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Contents
Is the Customer in the Boardroom?
Locating 'Customer' in Business Strategy
The Customer-Based Business Strategy Framework
Business-Market Strategy: WHERE? Choosing Market Segments
Business-Market Strategy: HOW? Developing Rivalry Propositions
Translating Strategy into Customer Value Delivery
The Art of Business-Market Segmentation
Customer Insight for Business Strategy
Strengthening Strategy Foundation Analyses
Removing Organizational Roadblocks
Appendix
Bibliography
Index
About the Author.

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