ABCR2103 Principles of Corporate Communication : faculty of business management / Zulhamri Abdullah and Yuhanis Abdul Aziz

By: Abdullah, Zulhamri | Abdul Aziz, YuhanisMaterial type: Text

TextPublication details: Malaysia : Open University Malaysia, Description: xiii,160 p. : ill. ; 28 cmISBN: 9789673161577DDC classification: 658.45 ABD

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College QI Campus	Villa College Library	658.45 ABD (Browse shelf(Opens below))	Available		14699

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CONTENT

Topic 1 Foundation of Corporate Communication
Topic 2 History and Development of Public Relations and Communication Management
Topic 3 Ethics and Professional in Corporate Communication
Topic 4 Managing Identity, Image, and Reputation
Topic 5 Media Relations
Topic 6 Corporate Advertising
Topic 7 Internal Communication
Topic 8 Government Relation
Topic 9 Managing Issues and Crises
Topic 10 Emerging Technology on Corporate Communication

Includes References

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