BBSG4103 Marketing management and strategy / Jamil Bojej and Che Aniza Che Wel

By: Bojej, Jamil and Wel, Che Aniza CheMaterial type: Text

TextDescription: xv, 223 p. : ill. 27 cmISBN: 9673161577DDC classification:

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College QI Campus	Villa College Library	658 BOJ (Browse shelf(Opens below))	Available		15004

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Previous	658 BHA Principles of management	658 BOD Management	658 BOD Management : an introduction /	658 BOJ BBSG4103 Marketing management and strategy /	658 BOJ BBRS4103 Marketing research /	658 BOY The commercial manager	658 BUS Business studies /	Next

Contents Include:

Topic 1 Strategic Marketing Planning

Topic 2 Situation Analysis

Topic 3 SWOT Analysis

Topic 4 Market Segmentation , Target Marketing and Positioning

Topic 5 Business Market and Buying Behaviour

Topic 6 Product Strategy

Topic 7 Developing a Pricing Strategy

Topic 8 Distribution and Supply Chain Management

Topic 9 Integrated Marketing Communications

Topic 10 Marketing Implementation, Evaluation and Control

Topic 11 Developing Customer Relationship

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