Internal Branding : growing your brand from within / Jerome Joseph

By: Joseph JeromeMaterial type: Text

TextPublication details: Singapore The Brand Theatre 2012 Description: 173 p. ; 22 cm. : col., illISBN: 9789810741112DDC classification:

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College QI Campus	Villa College Library	658.827 JOS (Browse shelf(Opens below))	Available		15851
English Lending	Villa College QI Campus	Villa College Library	658.827 JOS (Browse shelf(Opens below))	Available		15852

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Contents Include:

Part One: Why

Chapter 1 - The beginning: Your Brand is your promise

Chapter 2 - Why internal branding is important

Chapter 3 - Know the importance of your employees

Part Two: What

Introduction to internal branding: The 5 Cs

Chapter 4 - 1C: Clarity

Chapter 5 - 2C:Commitment

Chapter 6 - 3C: Connection

Chapter 7- 4C: Consistency

Chapter 8 - 5C: Championing

Part Three: How

Chapter 9 - Making it all happen

Chapter 10 - Step 1: Brand Research

Chapter 11 - Step 2: Strategy Blueprint - Brand DNA

Chapter 12 - Step 3: Motivation & internal training

Chapter 13 - Step 4: Communicate: Delivering the experience

Chapter 14 - Step 5: Support systems

Chapter 15: Step 6: Brand performance measurement

Chapter 16: Creating the brand culture

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