How I built this : the unexpected paths to success from the world's most inspiring entrepreneurs / Guy Raz and Nils Parker

Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture

Contents include

Part I THE CALL
Be open to ideas
Is it dangerous or just scary?
Leave your safety zone... but do it safely
Do your research
Find your co-founder
Fund the business, part 1: Bootstrapping
Get your story straight
Fund your business, part 2: Other people's money
Iterate, iterate, iterate

Part II The test(s)
Go in through the side door
It's all about location
Get attention, part 1: Building buzz
Get attention, part 2: Engineering word of mouth
Survive the crucible
Fund the business, part 3: Professional money
Protect what you've built
When catastrophe strikes
The art of the pivot

Part III The destination
It can't be all about the money
Build a culture, not a cult
Think small to get big
Manage partnership tensions
Know thyself
When to sell and when to stay
Be kind
What you do with your luck