The 22 immutable laws of marketing : violate them at your own risk / Al Ries and Jack Trout

By: Ries, Al | Trout, JackMaterial type: Text

TextPublication details: New York : Harper, c1994 Description: xii, 143 p. : ill. ; 12 cmISBN: 0887306667 ; 9780887306662Subject(s): MarketingDDC classification: 658.8 RIE

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College Library	Villa College Library	658.8 RIE (Browse shelf(Opens below))	Available		17018

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Contents
Introduction
1. The law of leadership
2. The law of category
3. The law of mind
4. The law of perception
5.The law of focus
6. The law of exclusivity
7. The law of the ladder
8. The law of duality
9. The law of the opposite
10.The law of division
11. The law of perspective
12.The law of line extension
13. The law of sacrifice
14. The law of attributes
15. The law of candor
16. The law of singularity
17. The law of Unpredictability
18. The law of success
19.The law of failure
20. The law of hypes
21. The law of acceleration
22. The law of resources

Also includes index.

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