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Internet marketing intellgence : research tools, techniques and resources / Edward Forrest
Material type:
TextPublication details: Boston : McGraw Hill, c2003. Description: xiii, 242 p. : col. ill. ; 25 cmISBN: 0074711202DDC classification: 658.8302854678 FOR
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Lending
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Villa College Library | Villa College Library | 658.8302854678 FOR (Browse shelf(Opens below)) | Available | 17221 |
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| 658.83 SHA Quantitative researchge aiymathee foiy / | 658.83 SHA Quantitative researchge aiymathee foiy / | 658.83 SHA Quantitative researchge aiymathee foiy / | 658.8302854678 FOR Internet marketing intellgence : research tools, techniques and resources / | 658.8324 SCH Consumer behavior | 658.8324 SCH Consumer behavior | 658.834 LOU Consumer behavior : concepts and applications / |
1. Marketing research: Established traditions and emerging trends
2. Internet search and re-search
3. Personal intelligence
4. Environmental intelligence
5. Consumer intelligence
6. Competitive intelligence
7. Internet surveys
8. An introduction to internet newsgroup
9. Applied reasearch methods for newsgroups and discussion groups
10. Online focus groups
11. Web sites, sources and data-reliability and validity
12. Ethical concerns and legalities
Includes index
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