Planning and managing public relations campaigns : a strategic approach / Anne Gregory

By: Gregory, AnneMaterial type: Text

TextPublication details: London : KoganPage, c2021 Edition: 5th edDescription: [ix], 334 p. : ill. ; 24 cmISBN: 9781789663204Subject(s): Public relations | Management | Public relations -- Great BritianDDC classification: 659.2 GRE

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College Library	Villa College Library	659.2 GRE (Browse shelf(Opens below))	Available		18015
English Lending	Villa College Library	Villa College Library	659.2 GRE (Browse shelf(Opens below))	Available		18016

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Contents

01 Planning and managing in a changing world
02 The role of public relations in organizations
03 Planning and context
04 Starting the planning process
05 Research Analysis
06 Communication theory and setting aims and objectives
07 Knowing the stakeholders and content
08 Strategy and tactics
09 Timescales and resources
10 Knowing what has been achieved: evaluation and review

Includes Index

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