Competitive advantage : creating and sustaining superior performance
Publication details: New York : Free Press, 2004. Description: xxiv, 557 p. : ill. ; 23cmISBN: 0743260872Subject(s): 1. Competitions. 2. Industrial managementDDC classification: 658 POR| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Lending
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Villa College QI Campus | Villa College Library | 658 POR (Browse shelf(Opens below)) | In transit from Villa College QI Campus to Villa College Library since 01/16/2023 | 2062 |
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| 658 ONG BMMS 5103 Marketing strategy / | 658 OUM OUMM2103 Entrepreneurship / | 658 PAL The business environment / | 658 POR Competitive advantage | 658 POR Competitive strategy | 658 POR Competitive advantage | 658 RAS BBPS4103 Strategic management / |
Contents:
1. Competitive strategy: the core concepts
2. The value chain and competitive advantage
3. Cost advantage
4. Differentiation
5. Technology and competitive advantage
6. Competitor selection
7. Industry segmentation and competitive advantage
8. Substitution
9. Interrelationships among business units
10. Horizontal strategy
11. Achieving interrelationships
12. Complementary products and competitive advantage
13. Industry scenarios and competitive strategy under uncertainty
14. Defensive strategy
15. Attacking an industry leader.
Includes bibliographical references and index.
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