The business of influence : reframing marketing and PR for the digital age

By: Philip SheldrakePublication details: New Delhi ; Wiley ; c2011 Description: xxi, 210 p. : ill. ; 24 cmISBN: 9788126538041Subject(s): 1. Internet marketing. 2. Marketing. 3. Public relations. 4. Influence (Psychology)DDC classification: 658.872 SHE

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Staff Reference	Villa College Library	Villa College Library	658.872 SHE (Browse shelf(Opens below))	Available		2842

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Previous	658.872 LAU E-commerce : business, technology, society /	658.872 LES Marketing automation	658.872 OBR Your portable empire	658.872 SHE The business of influence	658.872 TUR Electronic commerce 2006 : a managerial perspective /	658.88 GUH Cash before you crash : a complete manual on credit and accounts receivable operations in digital age	658.9342 WEL Chasing youth culture and getting it right : how your business can profit by tapping into today's most powerful trendsetters and tastemakers /	Next

Contents: 1 Where We Are Today
2 The Six Influence Flows
4 The Social Web
5 Measurement, Complexity and Influence-centricity
6 The Balanced Scorecard
7 The Influence Scorecard
8 Influence Trends
9 Reframing Marketing and PR
10 The Chief Influence Officer and Influence Professional
11 What Now?
Includes bibliographical references and index

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