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Understanding corporate strategy
Publication details: London : Thomson Learning, c2001. Description: xix, 610 p. : ill. ; 24 cmISBN: 1861527551Subject(s): 1. Business planning. 2. Strategic planningDDC classification: 658.4012 THO| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Lending
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Villa College Library | Villa College Library | 658.4012 THO (Browse shelf(Opens below)) | Available | 3167 |
Total holds: 0
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| 658.4012 STR Strategic management | 658.4012 STR Strategic management | 658.4012 THO Strategy | 658.4012 THO Understanding corporate strategy | 658.4012 THO Crafting and executing strategy : the quest for competitive advantage : concepts and cases / | 658.4012 WHI Strategic management | 658.4012 WIT Strategy / |
Contents:
1. Introducing Strategy and Strategic Management
2. The Organizational Mission and Objectives
3. Measuring Success
4. Culture and Values
5. Environmental Analysis, Synergy and Strategic Positioning
6. The Dynamics of Competition
Includes index.
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