Leadership brand : developing customer-focused leaders to drive performance and build lasting value / Dave Ulrich and Norm Smallwood Dave Ulrich and Norm Smallwood
Publication details: Massachusettes : Harvard Business School Press, c2007. Description: xiv, 270 p. : ill. ; 24 cmISBN: 9781422110300Subject(s): 1. Leadership | 2. Executive coaching | 3. Organizational learningDDC classification: 658.4092 ULR| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
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Villa College Library | Villa College Library | 658.4092 ULR (Browse shelf(Opens below)) | Available | 3187 |
Total holds: 0
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CONTENT INCLUDES
1. Branding Leadership
2. The Case For Building A Leadership Brand
3. Creating A Leadership Brand Statement
4. Assessing Leaders Against The Brand
5. Investing In Leadership Brand
6. Measuring Return On Leadership Brand
7. Building Awareness For Leadership Brand
8. Preserving Leadership Brand
9. Implications For Personal Brand
Includes bibliographical references and index
English Lending
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