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Modern marketing management
Publication details: Delhi : A.I.T.B.S. Publishers, 2009. Edition: 1st edDescription: xii, 469 p. : ill. ; 24 cmISBN: 9788174733801Subject(s): 1. Marketing -- Management. MarketingDDC classification: 658.8 BAR| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Lending
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Villa College Library | Villa College Library | 658.8 BAR (Browse shelf(Opens below)) | Available | 3305 |
Total holds: 0
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| 658.8 BAI Marketing / | 658.8 BAI Marketing / | 658.8 BAK Marketing strategy and management | 658.8 BAR Modern marketing management | 658.8 BMM BMMK5103 Marketing management / | 658.8 BRI Hacking marketing: / agile practices to make marketing smarter, faster and more innovative | 658.8 BUR Marketing excellence |
Contents:
1. Introduction to marketing management
2. Marketing mix
3. Marketing environment
4. Marketing research and MKIS
5. Consumer behaviour
6. Marketing segmentation
7. Marketing organization
8. Advertising, sales promotion and public relations
9. Product management
10. Pricing
11. Distribution management
12. Personal selling and sales force management
13. Branding and packing
14. Service marketing
15. Retail marketing
16. International business
17. Marketing strategy and leadership
Includes index.
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