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Services marketing : integrating customer focus across the firm

Publication details: New Delhi : Tata McGraw-Hill, c2006. Edition: 4th edDescription: xxix, 743 p. : ill. ; 24 cmISBN: 9780070660076; 0070660077Subject(s): 1. Service industries -- Marketing. 2. Customer services. 3. MarketingDDC classification: 658.8 SER

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College QI Campus	Villa College Library	658.8 SER (Browse shelf(Opens below))	In transit from Villa College QI Campus to Villa College Library since 08/06/2023 Withdrawn Damaged		3307

Total holds: 0

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Previous	658.8 SCO The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business /	658.8 SCO The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business /	658.8 SCO The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business /	658.8 SER Services marketing : integrating customer focus across the firm	658.8 SIN Sweet spot : how to maximize marketing for business growth /	658.8 SIN Sweet spot : how to maximize marketing for business growth /	658.8 STO Make marketing work for you : boost your profits with proven marketing techniques /	Next

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