All you need is a good idea : how to create marketing messages that actually get results / Jay H. Heyman

By: Heyman, Jay HPublication details: New Jersey : John Wiley & Sons, c2008. Description: xxix, 236 p. ; 24 cmISBN: 9780470237915Subject(s): 1. Marketing | 2. Advertising | 3. Small business -- MarketingDDC classification: 658.8 HEY

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College Library	Villa College Library	658.8 HEY (Browse shelf(Opens below))	In transit from Villa College QI Campus to Villa College Library since 07/02/2023		3320

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CONTENT INCLUDES:

1. About The Title
Case History: Total Cereal
2. The Power Of An Idea
Case History: Sharp Watches
3. Who Do You Think You Are, Anyway?
Case History: Porte Advertising
4. Where Are You Going?
Case History: Ralston Purina's Hero Dog Food
5. Work Very Hard. Once
Case History: Oxydol Detergent
6. Where Do You Find A Good Idea?
Case History: Prevent Blindness NY
Case History: Kangol Caps
7. Being Clear Is A Good Idea
Case History Dallas BBQ
8. Taking An Idea From Nice To Good
Case History: Legion Paper
9. Don't Talk So Much
Case History: Paradigm Vision Video Conferencing
10. Relevant Shock
Case History: Frigidaire Washing Machines
Case History: The American Arbitration Association
11. Lost Your Voice?
Case History: The Stage Deli
12. Use The Whole Carcass
Case History: Clearvison Optical
13. Trust Your Tummy - But Don't Fall In Love
Case History: Vaseline Petroleum Jelly
Case History: Anacin
14. Whats In A Name?
Case History: Rapid Park Garages
15. Pecked To Death By Ducks
Case History: Drambuie Liqueur
16. Little Things Can Mean A Lot
A (Little) Case History: Host Apparel
17. When Is A Good Idea Not A Good Idea?
Case History: Your Phufkel
18. Don't Be Shy
19. Four Words That Will Guarantee Your Financial Success
20. How Did You Do?
21. How Did I Do?

Includes index

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