Marketing excellence : winning companies reveal the secrets of their success
Publication details: New Delhi : Wiley India, c2006. Description: xiv, 373 p. : ill. ; 23 cmISBN: 8126514175; 9788126514175Subject(s): 1. Marketing. 2. Marketing -- Management. 3. Marketing -- Case studiesDDC classification: 658.8 BUR| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Lending
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Villa College Library | Villa College Library | 658.8 BUR (Browse shelf(Opens below)) | Available | 3326 |
Total holds: 0
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| 658.8 BAR Modern marketing management | 658.8 BMM BMMK5103 Marketing management / | 658.8 BRI Hacking marketing: / agile practices to make marketing smarter, faster and more innovative | 658.8 BUR Marketing excellence | 658.8 CAN Marketing campaigns | 658.8 CHU Marketing research : methodological foundations / | 658.8 COH Marketing your small business made E-Z |
Contents:
1. Marketing measurement excellence
2. Customer insight
3. Launching new brands
4. Brand extension
5. Brand revitalisation
6. Sustaining the brand promise
7. Marketing communications : getting the message across
8. Creating loyal relationships
9. Crossing borders : international brand development
10. Internal marketing : engaging employees
11. Developing marketing capabilities
12. Doing well by doing good.
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