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Sales management

By: Robert J. CalvinPublication details: New Delhi : Tata McGraw-Hill, 2002. Description: v, 253 p. : ill. ; 23 cmISBN: 0070486913Subject(s): 1. Sales managementDDC classification: 658.81 CAL
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Contents:
Pt. 1. Creating the Sales force.
Ch. 1. People, Process, Technology, and Performance.
Ch. 2. Hiring the Best, Terminating the Rest.
Ch. 3. Training for Results.
Ch. 4. Sales Force Compensation.
Pt. 2. Strategy and the Firm.
Ch. 5. Sales Force Organization and Architecture.
Ch. 6. Sales Forecasting and Sales Planning.
Ch. 7. Motivating Salespeople.
Pt. 3. Perfecting the Program.
Ch. 8. Performance Evaluations.
Ch. 9. Sales Force Automation

Includes index.

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