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The silent salesmen : guaranteed strategies for increasing sales and profits using promotional products

By: Mitch CarsonPublication details: New Jersey : John Wiley & Sons, c2009. Description: xvii, 280 p. : ill. ; 24 cmISBN: 9780470270356Subject(s): 1. Sales promotion. 2. MarketingDDC classification: 658.82 CAR
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Holdings
Item type Current library Home library Call number Status Date due Barcode Item holds
English Lending English Lending Villa College QI Campus
Villa College Library
658.82 CAR (Browse shelf(Opens below)) Available 3411
Total holds: 0

Contents:
Ch. 1. The Potency of Promotional Products
Ch. 2. Your Marketing Plan
Ch. 3. Advertising
Ch. 4. Trade Show Marketing
Ch. 5. Sales Promotion
Ch. 6. Public Relations
Ch. 7. Human Resources
Ch. 8. Tap into the Power
Ch. 9. Silent Salesmen Workbook
Ch. 10. Million-Dollar Case Studies

Includes index.

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