Consumer behavior : buying, having, and being
Publication details: New Delhi : PHI Learning, c2011. ; Edition: 9th edDescription: xxv, 654 p. : ill. ; 28 cmISBN: 9788120342811Subject(s): 1. Consumer behavior. 2. Market surveysDDC classification: 658.8342 SOL| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Lending
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Villa College QI Campus | Villa College Library | 658.8342 SOL (Browse shelf(Opens below)) | Available | 3429 |
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| 658.8342 IMB Motivational marketing : how to effectively motivate your prospects to buy now, buy more, and tell their friends too! | 658.8342 SCH Consumer behavior | 658.8342 SCH Consumer behavior | 658.8342 SOL Consumer behavior | 658.83420973 HAW Consumer behavior | 658.84 AWA Electronic commerce | 658.84 BOW Strategic marketing channel management |
Contents:
1. CONSUMERS AS INDIVIDUALS
2. Perception
3. Learning and Memory
4. Motivation and Values
5. The Self
6. Personality and Lifestyles
7. Attitudes
8. Attitude Change and Interactive Communications
II. CONSUMERS AS DECISION MAKERS
9. Individual Decision Making
10. Buying and Disposing
11. Group Influence and Opinion Leadership
12. Organizational and Household Decision Making
III. CONSUMERS AND SUBCULTURES
13. Income and Social Class
14. Ethnic, Racial, and Religious Subcultures
15. Age Subcultures
IV. CONSUMERS AND CULTURE
16. Cultural Influences on Consumer Behavior
17. The Creation and Diffusion of Consumer Culture.
Includes bibliographical references and index
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