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Sales management : decisions, strategies, and cases

By: Richard R. Still, Edward W. Cundiff, Norman A.P. GovoniPublication details: New Delhi : Prentice-Hall, 2008. Edition: 5th edDescription: xvi, 638 p. : ill. ; 23 cmISBN: 9788120305670Subject(s): 1. Sales managementDDC classification: 658.81 STI
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Contents:
Pt. 1. Personal selling and marketing strategy
Pt. 2. Organizing the sales effort
Pt. 3. Sales force management
Pt. 4. Controlling the sales effort
Pt. 5. International sales effort

Includes index.

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