Public relations for your business

By: Frank JefkinsPublication details: Mumbai : Jaico Publishing House, 2006. Description: 206 p. : ill. ; 23 cmISBN: 8179922723Subject(s): 1. Public relations -- Corporations. 2. Companies public relationsDDC classification: 659.2 JEF

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College QI Campus	Villa College Library	659.2 JEF (Browse shelf(Opens below))	Available		3441

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Previous	659.2 FOS Reputation strategy and analytics in a hyper-connected world /	659.2 GRE Planning and managing public relations campaigns : a strategic approach /	659.2 GRE Planning and managing public relations campaigns : a strategic approach /	659.2 JEF Public relations for your business	659.2 LEV Successful public relations	659.2 SEI The practice of public relations /	659.202854678 BRO Trust agents : using the web to build influence, improve reputation, and earn trust /	Next

Contents:
1. Do I need PR?
2. Do I need a corporate image?
3. Do I need a corporate identity?
4. How do I get media coverage?
5. How do I deal with reporters and interviews?
6. How can I develop e-PR?
7. Is sponsorship worthwhile?
8. How do I communicate with my employees?
9. Do I need an In-house PR department?
10. Do I need a PR consultancy?
11. Is corporate advertising necessary?
12. How do I conduct food customer relations?
13. How does PR relate to marketing?
14. How do I educate the market?
15. How do I deal with opinion leaders?
16. How do I handle financial relations?
17. How can political PR help me?
18. What can I do about community relations?
19. How can PR help me export?
20. How do I use PR in a crisis?
21. Why do I need research?
22. How do I evaluate PR results?

Includes index

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