Normal view MARC view ISBD view

Everything you should know about public relations : direct answers to over 500 questions

By: Anthony DavisPublication details: London : Kogan Page, 2004. Description: vii, 280 p. : ill. ; 23 cmISBN: 9780749442323; 0749442328Subject(s): 1. Public relationsDDC classification: 659.2 DAV

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 1 )
Comments ( 0 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College Library	Villa College Library	659.2 DAV (Browse shelf(Opens below))	Available		3443

Total holds: 0

Browsing Villa College Library shelves Close shelf browser (Hides shelf browser)

Previous				No cover image available				Next
Previous	659.1 MOH Advertising management	659.1 VIT The seven lost secrets of success	659.1 WEL Advertising	659.2 DAV Everything you should know about public relations	659.2 FOS Reputation strategy and analytics in a hyper-connected world /	659.2 FOS Reputation strategy and analytics in a hyper-connected world /	659.2 FOS Reputation strategy and analytics in a hyper-connected world /	Next

Contents:
1. Introduction
2. Dreams and realities
3. Is there anyone there?
4. Fit for purpose
5. Look at us
6. Getting on with the relations
7. Making the connections
8. A stake in the future
9. Among the climate-makers
10. What does success look like?
11. Tools of the trade
12. In the beginning
13. Who does the work?
14. The consultancy for us
15. Changing into overdrive

Includes bibliographical references and index

There are no comments on this title.

to post a comment.