Retail management : a strategic approach

By: Barry Berman, Joel R. Evans, Mini MathurPublication details: New Delhi : Dorling Kindersley, c2011. Edition: 11th edDescription: xxvii, 652 p. : ill. ; 27 cmISBN: 9788131733769Subject(s): 1. Retail trade -- ManagementDDC classification: 658.87 BER

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College Library	Villa College Library	658.87 BER (Browse shelf(Opens below))	Available		3460

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Contents:
Ch. 1. An introduction to retailing
Ch. 2. Building and sustaining relationships in retailing
Ch. 3. Strategic planning in retailing
Ch. 4. Retail institutions by ownership
Ch. 5. Retail institutions by store-based strategy mix
Ch. 6. Web, nonstore-based, and other forms of nontraditional retailing
Ch. 7. Identifying and understanding consumers
Ch. 8. Information gathering and processing in retailing
Ch. 9. Trading-area analysis
Ch. 10. Site selection
Ch. 11. Retail organization and human resource management
Ch. 12. Operations management : financial dimensions
Ch. 13. Operations management : operational dimensions
Ch. 14. Developing merchandise plans
Ch. 15. Implementing merchandise plans
Ch. 16. Financial merchandise management
Ch. 17. Pricing in retailing
Ch. 18. Establishing and maintaining a retail image
Ch. 19. Promotional strategy
Ch. 20. Integrating and controlling the retail strategy.

Includes bibliographical references and index

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