Entrepreneurial management / Robert J. Calvin
Series: Executive MBA SeriesPublication details: New Delhi : Tata McGraw-Hill, c2004. Description: vii, 295 p. ; 23 cmISBN: 0070586160Subject(s): 1. New business enterprises -- ManagementDDC classification: 658.421 CAL| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Lending
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Villa College Library | Villa College Library | 658.421 CAL (Browse shelf(Opens below)) | Available | 4020 |
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| 658.4092082 SAN Lean in : women, work and the will to lead / | 658.40954 SOM Stock market capitalization and corporate governance in India / | 658.421 BES Innovation and entrepreneurship / | 658.421 CAL Entrepreneurial management / | 658.421 CHI Chicken soup for the entrepreneur's soul : advice and inspiration for fulfilling dreams / | 658.421 ENT OUMM2103 Entrepreneurship : faculty of business management / | 658.421 ENT OUMM2103 Entrepreneurship : faculty of business management / |
CONTENT INCLUDES:
Introduction: The Proven Formula for Success
Part I Finance and Control
Chapter 1. Writing a Business Plan or a Strategic Plan
Chapter 2. Proper Financing
Chapter 3. Financial Controls
Part II Marketing and Sales
Chapter 4. Differentiation, Target Marketing, and Target Customers
Chapter 5. A Cost-Efficient, Effective Sales Organization and Marketing Approach
Chapter 6. Inexpensively Creating a Demand for Products and Services
Chapter 7. Proper Pricing
Part III Business Development
Chapter 8. Buying an Existing Business
Chapter 9. Developing and Introducing New Products and Services
Includes index.
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