Marketing
Publication details: Hampshire : Palgrave Macmillan, c2004. Description: xii, 434 p. : ill. ; 23 cmISBN: 0333987896Subject(s): 1. MarketingDDC classification: 658.8 LAN| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Lending
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Villa College Library | Villa College Library | 658.8 LAN (Browse shelf(Opens below)) | Available | 4593 |
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| 658.8 KOT Marketing management / | 658.8 KOT Principles of marketing / | 658.8 KUR Principles of marketing | 658.8 LAN Marketing | 658.8 LOV Services marketing : people, technology, strategy | 658.8 LOV Principles of service marketing and management / | 658.8 LUC CIM coursebook/ |
Contents:
1. Development of the Marketing Concept
2. Marketing and the Organisation's Micro- and Macroenvironments
3. Customers and Marketing
4. Buyer Behaviour
5. Marketing Information Systems and Forecasting
6. Marketing Research
7. Products and Services
8. Price
9. Channels of Distribution
10. Logistics Management
11. Managing Selling
12. Above- and Below-the-line Promotion
13. Public Relations
14. International Marketing
15. Marketing Planning
16. Marketing and the Use of Internet Technology
17. Customer Relationship Management.
Includes bibliographical references and index
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