In search of the obvious : the antidote for today's marketing mess
Publication details: New Jersey : John Wiley & Sons, c2008. Description: xv, 208 p. ; 23 cmISBN: 9780470288597Subject(s): 1. Marketing. 2. Advertising -- Brand name productsDDC classification: 658.8 TRO| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Lending
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Villa College Library | Villa College Library | 658.8 TRO (Browse shelf(Opens below)) | Available | 3329 | ||
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English Lending
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Villa College Library | Villa College Library | 658.8 TRO (Browse shelf(Opens below)) | Available | 4699 |
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| 658.8 STR Unselling : the new customer experience / | 658.8 STR Unselling : the new customer experience / | 658.8 STR Unselling : the new customer experience / | 658.8 TRO In search of the obvious | 658.8 TRO In search of the obvious | 658.8 WIN Marketing management / | 658.8 WIN Marketing management / |
Contents:
Introduction. The Mess That Marketing Is In.
Chapter One. In Search of The Obvious.
Chapter Two. What gets in the way of the ?Obvious?.
Chapter Three. The Internet Can Be An ?Obvious? Problem.
Chapter Four. Advertising People Can Be An ?Obvious? Problem.
Chapter Five. Marketing People Can Be An ?Obvious? Problem.
Chapter Six. An ?Obvious? Look At The Marketing Process.
Chapter Seven. Some Help In That Search For The ?Obvious?.
Chapter Eight. Some ?Obvious? Ground Rules Of Which You Must Be Aware.
Chapter Nine. Some Observations About ?Obvious? Marketing Problems.
Chapter Ten. The Future Is Never ?Obvious?.
Includes bibliographical references and index
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