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Tourism marketing for cities and towns : using branding and events to attract tourists
Publication details: Massachussettes : Elsevier, c2006, Description: xiii, 310 p. : ill. ; 23 cmISBN: 9780750679459; 075067945XSubject(s): 1. City promotion. 2. Tourism -- MarketingDDC classification: 659.2930776 KOL| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
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Villa College Library | Villa College Library | 659.2930776 KOL (Browse shelf(Opens below)) | Available | 4866 |
Total holds: 0
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| 659.202854678 BRO Trust agents : using the web to build influence, improve reputation, and earn trust / | 659.202854678 BRO Trust agents : using the web to build influence, improve reputation, and earn trust / | 659.202854678 STR Online reputation management for dummies / | 659.2930776 KOL Tourism marketing for cities and towns | 664.09 LAU Organic | 670 ADV Advanced Manufacturing and Processing Technology / | 670 ADV Advanced Manufacturing and Processing Technology / |
Contents:
1. Tourism in cities and towns
2. Marketing theory and the external environment
3. Tourism product analysis
4. Strategic analysis
5. Segmenting and targeting potentials tourists
6. Tourist purchase behavior
7. Tourism research
8. Packaging the tourism product
9. Branding tourism destinations
10. Advertising and public relations
11. Sales incentives, direct marketing, and website development
12. Trade promotion, budgeting, and collaboration
Includes bibliographical references and index.
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