International tourism management
Publication details: New Delhi : Sterling, c2001. Edition: rev. edDescription: xviii, 539 p. : ill. ; 21 cmISBN: 9788120724129Subject(s): 1. TourismDDC classification: 338.4791 BHA| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Lending
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Villa College Library | Villa College Library | 338.4791 BHA (Browse shelf(Opens below)) | Available | 7255 |
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| 338.4791 AHA Aharee report 2013 / | 338.4791 BAN Tourism planning in Sri Lanka / | 338.4791 BHA Tourism development | 338.4791 BHA International tourism management | 338.4791 CON Consumer behavior in travel and tourism | 338.4791 DHI Dhivehi raajjeyge tourism : dhemehehtenivi tourism, tharahqeege 25 aharu | 338.4791 DHI Dhivehi raajjeyge tourism : dhemehehtenivi tourism, tharahqeege 25 aharu |
Contents:
1. Historical development
2. Travel motivations
3. Nature and components of tourism industry
4. Travel and tourism statistics
5. The role of the state in tourism
6. Marketing concepts and strategies in tourism
7. Marketing communication
8. Travel retailing
9. Business tourism
10. Travel industry fairs
11. Information technology in tourism
12. International tourism organizations
Includes bibliographical references and index.
English Lending
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