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International tourism management

By: A. K. BhatiaPublication details: New Delhi : Sterling, c2001. Edition: rev. edDescription: xviii, 539 p. : ill. ; 21 cmISBN: 9788120724129Subject(s): 1. TourismDDC classification: 338.4791 BHA
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Holdings
Item type Current library Home library Call number Status Date due Barcode Item holds
English Lending English Lending Villa College Library
Villa College Library
338.4791 BHA (Browse shelf(Opens below)) Available 7255
Total holds: 0

Contents:
1. Historical development
2. Travel motivations
3. Nature and components of tourism industry
4. Travel and tourism statistics
5. The role of the state in tourism
6. Marketing concepts and strategies in tourism
7. Marketing communication
8. Travel retailing
9. Business tourism
10. Travel industry fairs
11. Information technology in tourism
12. International tourism organizations

Includes bibliographical references and index.

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